As an Amazon seller, you've likely heard about A+ content and its potential to boost your product listings. But did you know there are two types of A+ content? Let's dive into the key differences between basic A+ and Premium A+ content, and why we at Mindful Goods definitively believe all brands should be upgrading to Premium A+ content on seller central.

Understanding A+ Content

A+ content allows brand-registered sellers to enhance their product listings with rich media and detailed product information. It's a powerful tool for showcasing your brand and increasing conversions.

Basic A+ vs Premium A+: The Key Differences

Availability and Cost
Basic A+ content and Premium A+ are free to all brand-registered sellers on Amazon. Until recently, Premium A+ content was previously invite-only for Vendor Central sellers and is still typically associated with higher fees of 500K or more per year for Vendor sellers.

Features and Capabilities
While basic A+ offers significant improvements over standard listings, Premium A+ takes it to the next level:

Interactive modules (hotspots, carousels)
Video capabilities
Wider page width (1464 pixels vs 970 pixels for basic)
17 additional premium modules
Up to 7 modules per page (vs 5 for basic)
Mobile design upload option

Impact on Sales
According to Amazon, basic A+ content can increase sales by up to 8%, while Premium A+ content can boost sales by up to 20%. We at Mindful Goods have seen our clients achieve up to 400% increases in sales when migrating from Basic to Premium A+ content. We’ve also seen brands who go from zero A+ to having A+ Content achieve up to 1008% increase in sales.

Who Can Access Premium A+ Content?

Eligibility for Premium A+ content is more restrictive. Requirements include:

Published A+ Brand Story for all ASINs in your catalog
At least 5* approved A+ content submissions in the last 12 months
*Pro Tip: If you are having trouble unlocking your Premium A+ try submitting 15 times. See our guide to unlocking your Premium A+.

The Cost Factor

Historically, Premium A+ content came with a hefty price tag starting at $250,000-$500,000 per year. However, Amazon is currently offering it for free during a promotional period to eligible sellers on Seller Central.

Weighing the Pros and Cons

Premium A+ Pros:

More visually engaging
Additional customization options
Potential for higher conversion rates
Mobile optimized for the 60%+ shoppers who shop on mobile

Premium A+ Cons:

Requires more design resources
Can cost more to design Premium A+

Is Premium A+ Worth It?

The value of Premium A+ content depends on various factors:

Your budget
Available visual assets
Product type
Ability to drive traffic to listings

Consider if the potential benefits outweigh the costs for your specific business needs but if you are going from not having A+ to having it or if you are rebranding in our opinion it’s well worth it to upgrade to Premium A+ content.

This one time cost to design Premium A+ will ultimately mean more sales and and better online presence for you brand. Not to mention, that it’s free to claim your access right now from Amazon and who knows how ling it will remain free to claim access.

Conclusion

Both basic A+ and Premium A+ content offer valuable opportunities to enhance your Amazon listings. Premium A+ gives shoppers a far superior online experience making your brand more memorable. Evaluate your resources, eligibility, and business goals to determine which option best suits your needs.By leveraging the appropriate A+ content for your brand, you can create more engaging product listings, strengthen your brand presence, and potentially boost your sales on Amazon.

See the difference between Basic and Premium A+ Content.

The examples in the gallery below show brands on the left with Basic A+ and the right shows their Premium A+ content from Mindful Goods.

Basic A+ vs Premium A+ Content on Amazon: What Sellers & Brands Need to Know