How to increase your Amazon click-through rate
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If you sell on Amazon, you know that the search results are the gateway to your listings — that's why improving your click-through rate (CTR) is so critical to both your sales and your rankings.
Having the most eye-catching main image is the BEST way to improve your CTR in Amazon search results.
Watch as I share my iterative split testing process to arrive at the best main image for her product. An important aspect of any digital campaign, CTR is a ratio that consists of clicks to your product listing divided by total impressions.
Many digital marketers use tactics to increase CTR like using clickbait, matching headlines and content to keyword queries, or personalizing features to capture user search intent.
On Amazon, these tactics work as well, but only to a certain degree. A good Amazon CTR varies from industry to industry and will be specific to your own Amazon products.
Let PickFu help you increase the CTR on your products by enabling you to A/B test your badges, product images, and ad copy. Don't waste your money testing variations of your ad copy live. Let PickFu's software show you the path to high conversions.
