Case Study: Pop Chips

case studies

Jul 5

Doubling Conversion Rates Across Catalog

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BEFORE MINDFUL GOODS

Before Mindful Goods stepped in to help, Pop Chips were doing their best to keep their brand content fresh but they were lacking continuity in their messaging. But fear not, because Mindful Goods came in with their expert knowledge and game-changing strategies!

THE PROCESS

After conducting a thorough audit of Pop Chips' existing brand assets, Mindful Goods was able to create a process that could be scaled across the entire product catalog. They created one product template that could be extended to multiple products, which not only saved time but also led to some major efficiencies.

And it's not just us who think Mindful Goods are amazing - even Michael Campi, VP of Marketing, agrees!

“Mindful Goods are experts at getting your message to breakthrough given the real estate you're given on Amazon.” —Michael Campi, VP of Marketing

THE RESULTS

And the results speak for themselves! Pop Chips have seen significant increases in conversion rates across all their items since refreshing their product detail pages. Michael's team found that having cohesive messaging that highlights their product differentiators was absolutely critical.