Case Study: Yes Bar

case studies

Oct 24

11.8% increase in click through traffic in 2 weeks

BEFORE MINDFUL GOODS

When we met Jeremy and Brennan through our Agency partner, Marketplace Seller Courses who recommended a refresh of creative on Yes Bar’s Amazon listings. Yes Bar had early success selling direct to consumer and had an established base of loyal fans but as they saw more and more competitors in the market they knew it was time to reinvest in their Amazon channel to make sure they continued to stand out and capture market share.

THE PROCESS

From the start, Jeremy and Brennan were open to suggestions and very much in alignment with creative direction we mapped out. One thing we identified was that they already had a backlog of incredible user generated assets that we could pull from. We also noted that while their website and socials were very well curated, the Amazon pages seemed to tell a different story.

THE RESULTS

After a focus on conversion with a full refresh of the assets on product pages and Storefront, we then asked Jeremy to isolate 1 change before uploaded all the new assets,

This one change was the main image that we had split tested in advance. We wanted to be sure we saw some initial data that backed up our external testing. Within 2 weeks, we saw an 11.8% increase in click-thru traffic from this new main image alone.

“If you look at other brands and wonder how they have success on Amazon then you don’t have to look any further than Mindful Goods for real organic growth.” — Jeremy C., CoFounder of Yes Bar