Case Study : 88 Acres
From Skepticism to Superfans: 88 Acres' Journey with Optimized Amazon Content
BEFORE MINDFUL GOODS
Before partnering with us, 88 Acres faced challenges in optimizing their Amazon listings. While their content was decent, it lacked the compelling edge needed to convert browsers into buyers. The brand struggled to drive traffic and turn that traffic into sales. Previous experiences with broader agency models, which included media inventory management and content, didn't quite meet their specific needs on Amazon.
There was initial skepticism about working with a partner focused solely on content. However, the need for specialized expertise became apparent. 88 Acres needed a partner who could enhance the visual appeal of their listings and craft compelling messaging that resonated with potential customers. This focus on content optimization was crucial for standing out in a competitive market.
THE PROCESS
Our collaboration with 88 Acres began with a comprehensive analysis of their current Amazon listings and competitor landscape. We guided them through a process that involved identifying key areas for improvement, such as the main image, supporting images, and enhanced content (A+ Content). We conducted three targeted experiments to test different strategies, including optimizing the main image and refining the supporting visuals and text.
The team was actively involved in each step, from brainstorming creative concepts to reviewing drafts. We provided detailed insights on how the optimized content would enhance the value proposition and align with Amazon's best practices. The process was highly collaborative, with constant feedback loops to ensure the final output met 88 Acres' brand standards and resonated with their target audience.
Category | Grocery & Gourmet Food
Stage | Emerging Brand
RESULTS
Enhanced Main Image
Product Images
A+ Content
Brand Story
THE RESULTS
The experiments led to a 37.89% increase in orders and a 20.12% increase in sessions on Amazon. These improvements were attributed to the optimized main image, supporting images & A+ content, which made the listings more attractive and informative. The enhanced content not only captured attention but also effectively communicated the unique benefits of 88 Acres' products.
The optimized content is projected by Amazon to generate an additional $35,280 in sales over one year. This amount could increase further if the optimized main image is complemented with A+ and supporting images. Our approach replaced any initial skepticism with confidence and satisfaction.
88 Acres' experience with us was not only productive but also enjoyable, aligning perfectly with their brand. The partnership laid a strong foundation for future collaborations. Our expertise in creating compelling content and optimizing listings proved to be the game-changer they needed, ensuring their products resonated with their audience and drove sales.
