Case Study : JIYU
From Clicks to Conversions: JIYU’s 656% Surge in Orders with Optimized Listings + TikTok Traffic
BEFORE MINDFUL GOODS
Before working with us, JIYU had a clear vision but struggled to translate it into an Amazon presence that reflected their premium brand identity. The founders, well-versed in direct-to-consumer sales, were relying on early TikTok for traffic but noticed that once customers landed on their Amazon listings, the experience didn’t match the high-end feel they wanted to convey. They knew that without strong visuals and compelling copy, potential buyers could hesitated to complete their purchase.
The problem?
→ Amazon visuals didn't match their brand
→ Copy failed to convey their solution
→ Listings looked cheap (despite premium pricing)
Their biggest challenge was ensuring that their products—priced higher than many competitors—didn’t come across as cheap or untrustworthy. The product images and listing content failed to capture the quality and authenticity JIYU wanted customers to associate with their brand. They knew that if they didn’t make a strong impression at first glance, they would continue to lose potential buyers to competitors with more polished listings.
THE PROCESS
JIYU was guided through a strategic listing optimization process, refining both visuals and copy to create a premium and trustworthy shopping experience. The first step was tightening the brand narrative to highlight authenticity, ensuring customers connected with JIYU's unique Korean sourcing rather than seeing it as just another foreign brand. From there, we reworked their Amazon images and descriptions to align with the high-end look and feel they wanted to establish.
Our process:
1. Tightened brand narrative
2. Split tested product imagery
3. Optimized listing content for Rufus
A key focus was creating visuals that stood out in a competitive skincare category, where first impressions are everything. By crafting premium, cohesive product imagery with a combination of AI and photoshoot shots, we were able to refine their listing content. We helped JIYU project credibility and quality while ensuring their messaging was clear and engaging, encouraging hesitant shoppers to convert.
SEARCH INTENT OPTIMIZATION
Leaning on early learnings from the TikTok creator strategy we pivoted from narrow product terms like "toner pads" to problem-solution keywords that matched actual customer search behavior.
This approach didn't just improve organic rankings—it educated Amazon's AI assistant Rufus about JIYU's true value proposition.
Our strategy:
Identified specific customer pain points
Aligned with trending search queries
Created listings that resonated with both shoppers and AI algorithms
By teaching Rufus to understand the problems JIYU actually solves, we helped redefine the product not just by what the brand thought it was, but by what customers—and now AI—understand it to be. The result was a fully optimized Amazon presence designed to convert more visitors into loyal customers.
Category | Grocery & Gourmet Food
Stage | Emerging Brand
RESULTS
Enhanced Main Image
Product Images
A+ Content
Brand Story
THE RESULTS
After implementing our listing optimizations, JIYU was ready to turn up their efforts on their TikTok creator strategy. This perfectly paired timing resulted in a 656% increase in orders and a 740% boost in sessions.
Their updated content successfully transformed their brand perception, leading to improved customer trust and a stronger Amazon presence. By aligning their visuals and messaging with their premium positioning, JIYU was able to convert more of their traffic into sales, proving the power of strategic Amazon listing optimization.
Now, JIYU's Amazon presence:
• Screams premium quality
• Builds instant trust
• Converts hesitant shoppers
Beyond the numbers, the impact was clear—customers now saw JIYU as a high-quality, reputable brand, leading to more positive reviews and repeat purchases. With a solid foundation on Amazon, JIYU is now poised for continued growth, confident that their listings effectively communicate the value of their products.
