Is Premium A+ Content worth it?
Now that Premium A+ content is available for all brands who have completed Amazon’s brand registry, the #1 question we get asked is whether upgrading to Premium from Basic is worth it.
Keep in mind, according to some of our clients Amazon still charges their brand $500K per SKU/ASIN on Vendor Central for access to Premium A+ features. For this reason, it’s no brainer to make the upgrade, especially while it’s free.
Why are brands hesitating?
In any business, there are always plenty of tasks to be done. Creating content can be time consuming so naturally it’s an easy item to leave at the bottom of the list when it come to priorities.
Brands often have to weigh the value of financial and time investment to refresh their content.
If you already have Basic A+ content on your product pages, is their additional value in creating new and improved content for Premium A+ on Amazon?
With that in mind, we pulled data from a random sample of our clients, across various categories to help us answer this crucial question.
And spoiler alert, the answer is YES. Upgrading to Premium is well worth the investment.
While Amazon reports that Premium A+ modules can increase sales by up to 9.7% due to the ability to add video content, our latest analysis is showing up to a 400% increase in sales when brands are upgrading their content to Premium A+ from Basic A+. Sessions are also showing increase up to 5000%.
