How to create Amazon Sponsored Video Ads Using Canva and Amazon's AI Creative Studio
Somewhere between "I should run video ads" and actually running them, a lot of Amazon sellers just... don't. The assumption is that it requires more time, money, or skill than they have. It doesn't.
Sponsored Brand Video is one of the highest-performing ad formats on Amazon right now. Not only does it show up in search results but it stops the scroll in a way that static images simply can't.
You don't need to create anything new to get started, with just Canva, and the Amazon Ai creative studio, you’re good. The best part is the assets to create these videos are already sitting in your listing.
So how do you actually make an Amazon Sponsored Brand Video ad?
The process has two parts.
The first is using Amazon's AI Creative Studio to animate your existing product images and turn them into short video clips.
The second is bringing those clips into Canva, dropping them into a ready-made template, and exporting a finished ad.
That's it. Let's walk through both.
But if you’re more of a visual learner, you can watch the YouTube video instead. It’s short and straight to the point.
Step 1: Use Amazon's AI Creative Studio to Animate Your Images
Amazon's AI Creative Studio is where this whole process starts. Inside the platform, you'll find an option to create a video ad. Once you're in, upload the images you want to use — I uploaded four of the banners I had created for my A+ content — and give the AI a clear prompt.
My prompt was simple.
Make a sponsored brand video. Use only these images, animate the images, and keep the same styling. I wanted everything on-brand and consistent, so being specific about that upfront mattered.
From there, the AI builds a storyboard for you.
It’ll generate individual scenes and you can preview each one in the right-hand sidebar.
You'll also be asked to choose a motion setting: shortest, standard, or longest. I always go with the standard. It gives the animation enough life without overdoing it.
P.S. Not every scene the AI generates will be usable. In one of mine, an artifact appeared in the clip that made the full thing unusable. That's normal — you don't need the whole clip anyway.
For most scenes, one to two seconds of footage is all you need. You're grabbing motion moments, not producing a short film. Download the individual clips that work and move on to the next step.
Step 2: Download Your Clips and Bring Them Into Canva
Once you've identified the scenes that work, download them individually and bring them into Canva. Search for "Amazon Sponsored Brand Video" and you'll get a library of templates designed specifically for this ad format and its exact dimensions.
Pick a template that's close to your brand aesthetic. You don't need a perfect match, just something with colors, shapes, or a layout that you can easily make your own.
Then grab the clips you want and drop them into the template placeholder.
Swap any text or colors to match your brand, and you're done. Transitions and timing are already handled. You don't need to touch any of that.
Step 3: Finalize and Export Your Sponsored Brand Video
Et voilà.
Once your clips are in the template and everything looks the way you want it, export the video. Canva renders the final file, and from there it's ready to upload directly to Amazon Ads Manager as a Sponsored Brand Video campaign.
When you're setting up the campaign, select Sponsored Brands, choose video as your ad format, and upload the file. Amazon will review it before it goes live, so give it a day or two before it starts running.
Conclusion
The whole process, from pulling images in Creative Studio to exporting in Canva can be done in under an hour, especially once you've done it once.
And because it's a repeatable system, you can use the same workflow to create variations for different products, test different creatives, or refresh seasonal ads without starting from zero each time.
