Get more clicks on Amazon with "eye candy"
Fun Fact: We produce content for PickFu’s YouTube Channel. As an agency partner, we could not have been more thrilled to be asked to product content for a tool we use & love.
"Eye Candy" is what makes your product stand out from others on the digital shelf.
Visual elements such as space, position, callouts, and color all play a role in grabbing the attention of a potential customer.
Are you doing everything you can to capture their interest?
Try this three-step process for getting more clicks on Amazon with eye candy:
1. Reduce white space around the product
2. Add eye candy (shadows, ingredients, angles, close-ups, etc.)
3. Run a split test on PickFu to see which eye candy works best with shoppers in your target market
