How to choose your product features for Amazon
Fun Fact: We produce content for PickFu’s YouTube Channel. As an agency partner, we could not have been more thrilled to be asked to product content for a tool we use & love.
In this video, I share how testing your bullet points with PickFu can help you decide which product features to highlight in your Amazon listings.
When testing bullets, I recommend the following:
1. Review competitors' listings and read through their reviews
2. Identify frequently asked questions from your customers
3. Focus on what differentiates you from the competition
4. Use specific copy to describe features/benefits
5. Format the copy just as you would on Amazon (i.e., ALL CAPS for leading words or phrases)
Once you've run a test with PickFu, you'll learn which features are the most important. Highlight these features in your images, bullets, and A+ content.
