Case Study: Bowery Farming

case studies

Oct 13

Featured by Amazon as “Exemplary”

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BEFORE MINDFUL GOODS

Bowery was new to selling on Amazon Fresh and looking for a way to bring our brand to life on the platform. This game changing produce brand is on a mission to change the way people grow their greens locally. They knew much of this strategy would rely on telling their story in a meaningful way on Amazon.

THE PROCESS

We got to work infusing their brand in a new and interesting way on Amazon with a strong focus on SEO and data insights from shoppers along the way.

Bowery’s first small win was navigating how keywords could impact our product listings' performance. The Mindful Goods team helped them distill a lot of research and turn it into external-facing descriptions and product titles. Seems simple but makes a big difference!

Their biggest breakthrough was realizing that you shouldn't leave any opportunity on the table when it comes to lighting up your brand. There's limited time for a consumer to consider your product in their category on Amazon Fresh, and the more they can break through the clutter with copy and imagery the better.

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THE RESULTS

Bowery’s business has greatly grown across e-commerce in the past year with more and more consumers switching to delivery for grocery. They are able to translate what they did with Mindful Goods to other platforms and are confident that their storytelling is what sets them apart.

In fact, even Amazon took notice. Not long after, the brand was featured by the Amazon Fresh team for what Amazon called “Exemplary” product listings for other brands to take note and follow. They are now a leading example for the grocery category in a guide shared by Amazon.