Case Study: Boolean Girl Tech

case studies

Oct 4

From $35K to $125K in 3 Months

BEFORE MINDFUL GOODS

Ingrid and her team came to us because they had been selling on Amazon and wanted to understand how to better leverage the brand equity they had built in their offline marketing efforts. They had been successfully selling direct to consumer via their website and at their in person camps but their Amazon sales had flatlined. More importantly, they needed an Amazon strategy to capture holiday sales.

THE PROCESS

Once we started working with the Boolean Girl team we immediately refreshed the listings with a focus on SEO, new hi-res main images that included all the accessories at eye-catching angles and show & tell graphics that helped parents understand that this was the best and only choice for their kids. We then dove in and crafted a custom holiday promotion to utilize their email list and create an engaging eCommerce video to push more targeted traffic to their product page leading up to the holidays. The Boolean team listened and took action on each piece we advised on.

THE RESULTS

With the listings refreshed we were able to increase conversion rate on the listings just before turning on email and external traffic for their holiday promotions. We also brought in our go-to specialized Facebook Ads expert to work in tandem with our Amazon landing pages. Ultimately, our strategy increased sales 257% in Q4, triple the sales year over year from their previous q4 sales.