Case Study: EZ Milk

case studies

Oct 1

“This changes how my product will be seen”

BEFORE MINDFUL GOODS

Cynthia Nambiar, Founder of EZ Milk came to us and had already been selling on Amazon for two months. They were not impressed with the way their brand was being presented on digital shelf so they enlisted the help of Mindful Goods.

THE PROCESS

We love a challenge and we also love an entrepreneur that will take our advice and run with it. Cynthia did just that when we advised her to make some improvements to her packaging BEFORE we would start her project.

Within a matter of weeks, she had deployed all of our feedback and creating new robust packaging that was worthy of Amazon’s digital shelf.

Her biggest breakthrough came when she said:

“The new images change how the product will be seen and for me, that’s BIG.” —Cynthia Nambiar, Brand Owner

THE RESULTS

Cynthia’s new images not only tell a color story that helps attract her target audience but we also gathered data from her audience of mother’s to pin down the exact messaging to improve conversion.